Samer Al Isis

Samer Al Isis (SAI) is a visionary leader in the luxury lifestyle industry and the founder of SAI Luxury Lifestyle. Born in 1976, he developed an early appreciation for craftsmanship, quality, and design—values that have shaped his career. With a Bachelor’s degree in Finance and Accounting, an Executive MBA from Hult International Business School, and dual Master’s degrees in Luxury Management from SDA Bocconi in Italy and ESSEC in France, he has built a strong academic foundation. He also holds a Postgraduate Diploma in Organizational Leadership from the University of Oxford’s Saïd Business School.

His career began at DELOITTE in 1999, where he gained expertise in finance and management. He later became CFO and then CEO of Poltrona Frau Group ME, leading the brand’s growth in the luxury market. His global exposure and deep passion for design led him to establish SAI Luxury Lifestyle, a brand that blends European craftsmanship with modern, forward-thinking aesthetics. His philosophy—“Stay Always Individual” (SAI)—focuses on creating unique, meaningful spaces that prioritize personalization and authenticity.

As an ambassador for premium brands, SAI champions quality, social responsibility, and sustainability. His commitment goes beyond luxury products, ensuring that every experience is curated with purpose. With a keen eye for detail and a deep understanding of evolving consumer desires, he continues to shape the luxury lifestyle industry with innovative solutions that resonate with discerning clientele.